WRITING ABOUT SCIENCE FOR GENERAL AUDIENCES

ESEB 2022/EVOKE/EuroScitizen

Writing about science for general audiences: news articles and press releases — writing, fact checking, getting noticed and getting the message across

A good and compelling news article is a good way for research findings to reach wide and diversified audiences. However, when writing for non-specialist audiences we must follow a structure and pay attention to details that are different than when writing a research paper. In this hands-on workshop we will explore these differences, discuss our ideas about a good news article, and the participants will be invited to prepare a news article or a press release based on a research paper of their choice.

Date: 14th August 2022 (within the ESEB2022 congress)

Location: Faculty of Science (Viničná 7), Prague, Czech Republic

(1 metro stop away from the ESEB2022 conference venue) 

Topics:

Science — the route from the bench to the newspaper

News articles, press releases — contents and structure

Adjusting the content to different audiences and different media

The importance of fact-checking

Writing a news article or press release about a research topic

Schedule

10:00 – 17:00 (with 1 hour lunch break)

Program:

14th of August 2022

10:00 – 11:30Icebreaker.Science journalism and how science gets into the newsroom. News articles and press releases. Different audiences, different types of text, different media
11:30 – 11:45Break
11:45 – 13:00Exercise and debate — title and lead
13:00 — 14:00Lunch Break
14:00 – 15:30More tips. Exercise
15:30 – 15:45Break
15:45 – 17:00Exercise and debate 

The trainerRita Ponce

Rita is an evolutionary biologist who became a science writer. She graduated in Biology at the University of Lisbon, worked on her graduate research at University of Rochester NY and Harvard University and obtained a PhD in Biology from the University of Lisbon. During her postdoctoral years at cE3c she developed a passion for science communication what led her to pursue a master’s degree in Science Communication. Her master’s thesis was about the origin of hype in science news. She wrote about science and environment to a local newspaper O Corvo and did an internship at the science section of daily national Portuguese newspaper Público. Rita has worked as a freelance science writer, having produced several types of science writing —news and features for newspapers, content for science exhibits, science outreach material, pedagogical material for school teachers, and content for a science TV series. Currently, Rita combines university teaching with being a fact-checker for science and health news outlets and a freelance science writer. She finds that writing about science is as exciting as doing science — with the added bonus of allowing her to explore many different fields. 

https://www.linkedin.com/in/rita-ponce-7189283b/

Funding

The workshop is organized within the context of the ESEB 2022 meeting and is free of charge for the ESEB2022 participants.

As this will be a training school involving practical activities, it is limited to 20 participants.

Application

Please register here until the 6th of August 2022

https://forms.gle/j7SZBntdDFQKQjU7A

The places for the workshop will be attributed on a first-come first-served basis.

You will be informed whether your application has been selected until the 8th of August (please check your spam and junk folders if you do not hear back from us by that date).

Who can apply?

This workshop is open to all ESEB2022 participants.

This workshop is organized by the EVOKE network. EVOKE brings together different stakeholders (researchers, educators, science communicators, policy makers) interested in and working on European wide projects to promote the public understanding of evolution. If you wish to know more about EVOKE and join this network: https://evokeproject.org/what-is-the-evoke-project/

Deadline for applications: 6th of August 2022

Join us! This is a great opportunity to meet an international team of inspiring people with an open mind and one common goal. We want to communicate better information and stories in a way that will help society to better understand facts, data, and science!